Too often, practices treat accounting like a project with a finish line: set up QuickBooks, build a few reports, and call it done. But six months later, the questions have changed — and the numbers no longer tell the full story. Your business has evolved. Your accounting should too.

When growth stalls, the reflex is usually: “We just need more customers.” Sometimes that’s true. More often, it’s not. Most businesses don’t grow by piling on volume—they grow by pulling one of three levers: Capacity, Price, or Patient Mix. The real challenge is identifying which lever matters right now, then focusing relentlessly on it for the next 30–90 days.

Why Recalls Matter More Than You Think Every practice loses some patients to moves or life changes. But a large share simply drift away. That’s preventable. And recalls don’t just protect your practice—they protect your patients too.