Your front desk is the front door of your practice. If no one is checking whether that door is open, you could be losing: new patients, referral relationships, hundreds of thousands of dollars in revenue without realizing it

Most practices believe they’re doing an adequate job with referral tracking. There’s a “How did you hear about us?” field. There’s even a report you can run. On paper, it looks fine. But when you compare that report to reality, cracks appear. Practices often discover they had hundreds of new patients last year—yet only a fraction have a referral source recorded. The rest are blank.