Bringing on a partner can be one of the most powerful growth moves a business makes. It can also be one of the fastest ways to damage trust if it is done on top of a messy financial structure. In this case, the business is preparing for a potential partner buy-in during a period of rapid growth. Revenue is strong. Demand exceeds capacity. Expansion has raised the fixed-cost baseline. On paper, the opportunity looks attractive.

Clinically, the treatment may be identical. Emotionally, these are completely different journeys. When a future patient watches your content, they’re not asking, “Do I also have this diagnosis?” They’re asking “Is this person like me?

Here’s the key insight most practices miss: "A one-patient day is not a production day." Start with math. If vacations, holidays, or light schedules reduced capacity, fix the calendar first. If APC is drifting, look at coding, pricing, and operational consistency. If new-patient numbers are soft, that’s a marketing and access issue, not a clinical one.