All adjustments fall into two categories. Knowing which is which helps you separate what’s normal from what’s fixable. Contractual Adjustments These are the discounts you’ve agreed to with insurance companies. They’re built into your payer contracts and are part of the cost of doing business. They can’t be avoided—and they shouldn’t be feared. Think of them as the difference between your retail price and your contracted price. Write-Offs Write-offs are different

Many medical offices glance at their billed charges and assume that’s their income. It’s not. The real measure of your financial health is your Average Patient Charge (APC). Average Patient Charge tells you how much money you actually collect per patient visit, not what you billed. It’s the difference between thinking your practice is profitable and actually knowing it is.

When your “visit” metric mixes provider work with ancillary services, your data stops reflecting reality. Staffing plans, clinician compensation, and even hiring decisions all become distorted.

Great CFOs are not just data collectors; they are energy allocators. They design reporting systems that are efficient, not exhaustive. For example: Track payroll by department, because it’s significant and actionable. Estimate rent by square footage, because precision there adds little insight.

Revenue growth should never come at the cost of morale or exhaustion. If average patient charge improvements are working, resist the temptation to also add days. Let one driver land before pulling the next. Clear cancellation policies and simple scripts turn chaos into just another variable to manage. Growth without burnout isn’t slow—it’s stable. That stability fuels a stronger team, happier patients, and a practice built to last.

You can rebuild pricing for any procedure in under fifteen minutes using four building blocks: Consumables – List items consumed per case and calculate true per-unit cost, including wastage. Labor – Convert provider and staff minutes (including setup and documentation) into cost. Commission/Performance Pay – Factor in any incentives or case-level bonuses. Overhead Spread – Allocate the fair share of rent, admin, marketing, and software costs. Once the math is done, add your t

When growth stalls, the reflex is usually: “We just need more customers.” Sometimes that’s true. More often, it’s not. Most businesses don’t grow by piling on volume—they grow by pulling one of three levers: Capacity, Price, or Patient Mix. The real challenge is identifying which lever matters right now, then focusing relentlessly on it for the next 30–90 days.

CFOs help you make better decisions about the future: pricing, capacity, cash, and risk. Both are essential. They’re just not the same. Think about it like a vehicle. A CPA is the licensed mechanic who ensures your car is safe and road-legal. The CFO is your crew chief and navigator—choosing routes, pit stops, and race strategy. If you keep asking the mechanic why your lap times are slow, you’ll get great maintenance…and no improvement plan.

Consistency is what turns good habits into reliable numbers. Build a checklist so nothing slips through the cracks.

Ancillary and supportive services often decrease blended APC but still boost overall profit. These services tend to have steadier schedules, fewer payer hurdles, and higher staff-time leverage.

By focusing on operational efficiency, patient engagement, and referral strength, practices can reverse the trend and build a stronger foundation for consistent growth.

Beyond revenue and expenses, three often-overlooked factors tell a powerful story about a practice’s financial health: fee schedules, adjustment percentages, and patient cancellations.

Just as medical and dental professionals use clinical data to make decisions about patient treatment, they should be using daily Key Perform

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