• Doctors CFO

How Should Your Office Manager Be Leading the Marketing Effort?

Updated: Oct 25, 2019


Last week we discussed the most important job that an office / practice manager should be doing, 'protecting the owner'. This week we are going to talk about the second most important job for the office manager which is 'leading the marketing effort.'


The primary goal of the marketing effort is to keep the schedule full. Here is a list of the essential activities to do this.

  • Manages effective recall and reactivation processes.

  • Gets positive online reviews and referrals from current patients.

  • Develops effective relationships with referring providers.

  • Manages and keeps social media sites updated.

  • Manages successful local events.

  • Tracks marketing results.

I want to spend a little time on the last one, tracking marketing results. The tracker should be able to answer these two questions. 1) What marketing channels are my new and reactivated patients coming from? 2) What is it costing me for each new patient by marketing channel? If you don't have a New Patient tracking solution, we offer one at Doctors CFO that will answer those two questions plus many others. For a quote please email us at info@drcfo.com.

Your assignment for this week, is to pass this blog post along to your office manager and have a discussion about their marketing efforts.

Until next week, we would appreciate your signing up for our blog and forwarding this post or other relevant posts to your fellow practice owners and office managers. If you have a question that you would like answered in a blog post, please email it to info@drcfo.com.

Doctors CFO is now launching a FREE tool to help you track your MACRO KPIs. The basic model is free for one user. We also offer a New Patient Tracking Solution and a Salary Planning Solution, please email us at info@drcfo.com for pricing.

Developing a management report is not easy and Doctors CFO currently has a robust model for most practice types that is customized for our monthly and bi-monthly clients. If you have questions on how this model applies to your practice or you are interested in applying the Doctors CFO model in your practice, via one of our annual, bi-monthly or monthly assessments, please reach out to us as info@drcfo.com. Doctors CFO provides financial analysis and valuations for doctors and dentists in the United States. We also offer programs for new patient marketing, revenue and collection management, medical practice consultant, dental consultant, and practice analysis.

(c) 2018 Doctors CFO, All Rights Reserved

#managementreporting #practicemacros #kpis #medicalkpi


private practice consulting management consulting private practice consulting for doctors and dentists new patient acquisition new patients managing medical staff managing dental staff helping managing staff increasing patient revenue profitable practice increase practice revenue practice revenue get more patients practice growth management reporting medical KPI healthcare ROI practice manager practice analysis medical cfo medical consulting healthcare consulting medical office management practice management medical staff front office clinic management top dental consultants top medical consultants salary planning extend knowledge business specialist what do you struggle with new patients practice valuation business valuation equipment amortization equipment ROI equipment planning how to make more money in a practice Do private practice doctors make more money? How much does a private practice make? high impact healthcare consulting nexus medical consulting new jersey medical consulting axiom medical consulting orchard medical consulting medical coding outsourcing employers dental services dental clinics chicago medical billing and coding jobs near me emergency dental services near me medical billing specialist salary emergency dental services dental clinics north free dental clinics free dental clinics near me counseling private practice business plan medical practice consultant medical consulting jobs ohsu dental clinics dental services group medical billing and coding salary per hour medical billing jobs near me aps medical billing remote medical billing jobs starting a private practice in counseling private practice therapist medical consulting medical billing specialist private practice therapy how to start a counseling private practice how to start a private practice starting a private practice kareo medical billing private practice counseling american medical billing association medical billing jobs how much does it cost to start a medical practice start a private practice medical billing resume peak dental services medical billing and coding certificate dental clinics how much do therapists make medical billing salary medical billing and coding jobs start a medical billing company private practices near me medical billing from home how to be a good therapist start a medical practice dental services near me medical billing and coding online courses cost medical billing and coding pay medical billing and coding job description medical billing and coding classes pacific dental services locations medical billing denial codes and reasons medical billing and coding from home medical billing jobs from home accredited medical billing and coding schools online with financial aid medical billing and coding salary by state dentures and dental services work from home medical billing how to be a therapist medical billing and coding jobs from home how to become a therapist medical billing outsourcing free dental services for adults medical billing coding salaries medical billing and coding programs medical billing and coding online courses free medical billing and coding schools near me medical billing and coding salary medical consulting firm top medical billing company medical billing software dental health services what is medical billing medical billing training top accredited online medical billing and coding schools dental clinics for low income families dental clinics near me accredited medical billing and coding schools local free dental clinics medical billing and coding classes near me epic medical billing meaningful use in healthcare medical billing services low cost dental clinics near me free dental services medical billing classes accredited medical billing and coding schools online medical billing advocate medical billing certification what is medical billing and coding free emergency dental services medical billing and coding school medical billing company medical billing company medical billing and coding schools medical billing companies meaningful use healthcare

Follow

  • White RSS Icon
  • White YouTube Icon
  • White Instagram Icon
  • White LinkedIn Icon
  • White Facebook Icon

Contact

611 Wilson Ave, Suite 7, Pocatello, ID 83201, USA

©2019 by Doctors CFO LLC, All Rights Reserved.