How Should Your Office Manager Be Leading the Marketing Effort?
Updated: Oct 25, 2019
Last week we discussed the most important job that an office / practice manager should be doing, 'protecting the owner'. This week we are going to talk about the second most important job for the office manager which is 'leading the marketing effort.'
The primary goal of the marketing effort is to keep the schedule full. Here is a list of the essential activities to do this.
Manages effective recall and reactivation processes.
Gets positive online reviews and referrals from current patients.
Develops effective relationships with referring providers.
Manages and keeps social media sites updated.
Manages successful local events.
Tracks marketing results.
I want to spend a little time on the last one, tracking marketing results. The tracker should be able to answer these two questions. 1) What marketing channels are my new and reactivated patients coming from? 2) What is it costing me for each new patient by marketing channel? If you don't have a New Patient tracking solution, we offer one at Doctors CFO that will answer those two questions plus many others. For a quote please email us at email@example.com.
Your assignment for this week, is to pass this blog post along to your office manager and have a discussion about their marketing efforts.
Until next week, we would appreciate your signing up for our blog and forwarding this post or other relevant posts to your fellow practice owners and office managers. If you have a question that you would like answered in a blog post, please email it to firstname.lastname@example.org.
Doctors CFO is now launching a FREE tool to help you track your MACRO KPIs. The basic model is free for one user. We also offer a New Patient Tracking Solution and a Salary Planning Solution, please email us at email@example.com for pricing.
Developing a management report is not easy and Doctors CFO currently has a robust model for most practice types that is customized for our monthly and bi-monthly clients. If you have questions on how this model applies to your practice or you are interested in applying the Doctors CFO model in your practice, via one of our annual, bi-monthly or monthly assessments, please reach out to us as firstname.lastname@example.org. Doctors CFO provides financial analysis and valuations for doctors and dentists in the United States. We also offer programs for new patient marketing, revenue and collection management, medical practice consultant, dental consultant, and practice analysis.
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