Do You Know What Your Practice Managers Most Important Job Is?
Updated: Oct 25, 2019
Last week we ran a poll to see what are reader thought the most important job of the practice manager was. The selections were:
Lead the Staff
Lead the Collections Effort
Lead the Marketing Effort
Protect the Owner
Before I answer, what was your answer? We did not have many responses however, 50% chose 'lead the marketing effort' and 50% chose 'protect the owner'. The correct answer is "protect the owner".
Why do I say this? For the many years Doctors CFO has been a consultant to medical and dental practice owners and their office managers. Though the role of the doctor, dentist, nurse, hygienist, dental or medical assistant is fairly standard from office to office, the role of the office manager differs widely. Some office managers do secondary tasks like payroll and accounting while others focus on primary duties like new patient marketing and staff development. Within all these duties the most important is to protect the owner.
Protecting the Owner implies:
Removing the administration burden from the owner.
Is a positive bridge between the owner and staff.
Talks positively about the owner to staff and patients (especially outside of work and home).
Discusses any issues privately and discretely with the owner.
There is not a poll this week, but your assignment is to think about the next important role of the office manager, 'Leading the Marketing Effort."
Until then we would appreciate your signing up for our blog and forwarding this post or other relevant posts to your fellow practice owners and office managers. If you have a question that you would like answers in a blog post, please email it to firstname.lastname@example.org.
Doctors CFO is now launching a FREE tool to help you track your MACRO KPIs. The basic model is free for one user. Please email us at email@example.com to sign up.
Developing a management report is not easy and Doctors CFO currently has a robust model for most practice types that is customized for our monthly and bi-monthly clients. If you have questions on how this model applies to your practice or you are interested in applying the Doctors CFO model in your practice, via one of our annual, bi-monthly or monthly assessments, please reach out to us as firstname.lastname@example.org. Doctors CFO provides financial analysis and valuations for doctors and dentists in the United States. We also offer programs for new patient marketing, revenue and collection management, medical practice consultant, dental consultant, and practice analysis.
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