CFOs help you make better decisions about the future: pricing, capacity, cash, and risk. Both are essential. They’re just not the same. Think about it like a vehicle. A CPA is the licensed mechanic who ensures your car is safe and road-legal. The CFO is your crew chief and navigator—choosing routes, pit stops, and race strategy. If you keep asking the mechanic why your lap times are slow, you’ll get great maintenance…and no improvement plan.

At DrCFO, we know your online rating is more than a vanity metric—it’s a powerful conversion engine. Patients skim reviews before they book, and those tiny decimals in your average often decide who wins the appointment. The challenge is that the math behind ratings is deceptive. Every new review increases both the numerator and denominator, which means that moving from 4.7 to 4.8 might take dozens of perfect scores. Most practices underestimate how hard that climb can be. Th

Seasonality isn’t a surprise—it’s a system. The sooner you treat it as such, the sooner your clinic can win every month of the year.

Every multi-location practice eventually faces the same question: do we keep separate tax IDs, or merge into one? A common mistake: merge first, figure out reporting later. Revenue and costs pool together, and suddenly managers don’t trust their P&Ls. Without guardrails, every “why is this site underperforming?” conversation turns into guesswork. The good news: this is fixable with the right design up front.

Picture this: the seminar just ended. The speaker was dynamic, the slides were sharp, and the energy in the room was electric. You walk out with a thick notebook of ideas, convinced the next quarter will be different.

Beyond revenue and expenses, three often-overlooked factors tell a powerful story about a practice’s financial health: fee schedules, adjustment percentages, and patient cancellations.