Sophisticated Users Cost More
Updated: Oct 25, 2019
Continuing on from the last blog, "Sophisticated Software Requires Sophisticated Users", then this statement is also true ...
"Sophisticated Users Cost More"
In the clinical side, we know that when hiring each level of training (sophistication) from medical assistant to nurse to nurse practitioner / physicians assist to MD / DO to specialist will cost more at each step. On the dental side the same is true, dental assistants are less expensive than hygienists who are less expensive than dentists and so forth. Doctors, due to their training, get this. But they might forget it isn't just the initial cost that is more, but the cost of ongoing education and seminars is more expensive for each level because it requires a higher level expert to teach.
We see the same thing with equipment because more expensive equipment costs more to maintain and to operate. However, for some reason, doctors forget the human cost to maintain and operate sophisticated practices with perhaps many employees, locations, business lines and more. For example If you purchase an advanced employee health record (EHR) or practice management system (PM) with lots of bells and whistles, you need to expect to pay more for the person(s) maintaining it and the person(s) operating it. If you don't do this, you won't get the full utility from the system and it is better to scale down to the solution that the office is truly going to use. As we discussed in the last article, purchasing a better system doesn't magically make the person more capable. Always remember sophisticated tools, organizations and equipment cost more to maintain and operate. If you are not going to commit to the costs to maintain, train and operate, then scale down to something attainable.
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