CFOs help you make better decisions about the future: pricing, capacity, cash, and risk. Both are essential. They’re just not the same. Think about it like a vehicle. A CPA is the licensed mechanic who ensures your car is safe and road-legal. The CFO is your crew chief and navigator—choosing routes, pit stops, and race strategy. If you keep asking the mechanic why your lap times are slow, you’ll get great maintenance…and no improvement plan.

Seasonality isn’t a surprise—it’s a system. The sooner you treat it as such, the sooner your clinic can win every month of the year.

Every multi-location practice eventually faces the same question: do we keep separate tax IDs, or merge into one? A common mistake: merge first, figure out reporting later. Revenue and costs pool together, and suddenly managers don’t trust their P&Ls. Without guardrails, every “why is this site underperforming?” conversation turns into guesswork. The good news: this is fixable with the right design up front.

Most practices chase growth by doing “more of everything”—more hours, more patients, more services. It feels busy but rarely produces sustained results. Instead, think of your practice as a dashboard with three levers of revenue. If you learn to separate them—and pull one at a time—you’ll grow faster, with less stress and greater clarity.

Consistency is what turns good habits into reliable numbers. Build a checklist so nothing slips through the cracks.

Ancillary and supportive services often decrease blended APC but still boost overall profit. These services tend to have steadier schedules, fewer payer hurdles, and higher staff-time leverage.

Owner Shield is a practical mindset and toolkit for reducing risk without dulling your leadership edge.