What are the Top Priorities of the Practice Owner? Part 4
Updated: Oct 25, 2019
Last week's post detailed how the owner should share their "story" within any marketing that is done for the practice. Though most marketing tasks will be delegated to the practice manager, the owners vision should be evident to personalize the marketing efforts. Our weekly poll asked if offices were tracking their marketing efforts. All participants said 'No'. Tracking new patients and the marketing channel that brought them to you is essential to any marketing strategy. By tracking marketing efforts, you can easily see if they are effective and where to focus your attention and spending.
This post will focus on the fourth important function of a practice owner which is to "Lead the Direction of Patient Care". There are many different approaches to medical and dental care and a patient has many different options when it comes to choosing a doctor. They will show loyalty and refer others to your practice based on whether they approve of your approach. When hiring and training employees, your general manner should trickle down through mid-level providers, assistants, and front office staff. They should be able to foreshadow the owners attitude towards treatments and preventative services. If every person that the patient comes into contact is working cohesively, it conveys that the doctor is in charge of their well-being which is what patients ultimately want.
Lead the Direction of Patient Care:
Have a Plan for Every Patient.
Patients want you to help them to recover what they have lost.
Use meaningful tools such as health records, radiographs, and clinical exams to support diagnosis and treatment options.
Be an Example for Your Mid-Level Providers, Assistants, and Office Staff.
Be punctual; patients want their time to be respected.
Improving quality of patient care should always be a priority.
Treat patients and staff with respect.
Provide Relevant Feedback to Employees.
Have individual monthly or quarterly reviews with each staff member.
Prevent rumors and hearsay by approaching employees directly as soon as possible.
Regularly conduct patient satisfaction surveys to improve their overall experience.
Keep Evolving Your Approach to Medicine or Dentistry Based on Your Professional Knowledge and Experience and Use What Works.
Attend continuing education classes to make sure you are using current technology and methods.
Keep detailed records of what worked and what what didn't.
Communicate Effectively with Patients, Staff, and Doctors about Treatment.
Everyone involved in the patients treatment and diagnosis should be educated on the facts; this includes the patient, referring doctors, and all of the staff.
Promote Preventative Services
Patients will appreciate the recommendation of preventative services.
When people know that you have their future in mind, they will believe in your technique and will be more receptive when treatment is recommended
The owner has the most training and knowledge of anyone in the practice. Because of this, they should be setting the pace for every other employee in the office.
To participate in this week's poll "How often are you recommending preventative services?", please subscribe or visit our Facebook Page.
We hope you are enjoying these articles and are passing them along to other practice owners and office managers. If you have a question that you would like answers to in a blog post, please email it to firstname.lastname@example.org. If you have not signed up for our blog, please do, so you can continue to receive these important insights and participate in our weekly polls.
Doctors CFO is now launching a KPI tool to help you track your KPIs. You might also be interested in our New Patient Tracking Solution and a Salary Planning Solution, to see these and other products please go to please go to https://www.drcfo.com/shop.
Developing a management report is not easy and Doctors CFO currently has a robust model for most practice types that is customized for our monthly and bi-monthly clients. If you have questions on how this model applies to your practice or you are interested in applying the Doctors CFO model in your practice, via one of our annual, bi-monthly or monthly assessments, please reach out to us as email@example.com. Doctors CFO provides financial analysis and valuations for doctors and dentists in the United States. We also offer programs for new patient marketing, revenue and collection management, medical practice consultant, dental consultant, and practice analysis.
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