• Doctors CFO

What are the Top Priorities of the Practice Owner? Part 3

Updated: Oct 25, 2019


"Building a Winning Team" was the focus of our last blog post. Our poll asked "Are you delegating all tasks that DO NOT require your expertise?". Eighty percent of poll participants said "No". Part of having a great group of employees means being able to delegate as much as possible to mid-level providers and office staff.

This post is about the owner providing their unique vision to serve as the focal point of all marketing strategies. First, the importance of marketing for your business must be recognized. It is the vitality of your business and effects everything you do. During our series of posts regarding office manager duties, we emphasized "Leading the Marketing Effort". Owners may be able to delegate most marketing functions to their office manager and other business partners, but they must first "own" and "share" their story. Depending on levels of success, marketing strategies evolve individually over time, but the owner's fingerprint must always be apparent in marketing actions.


Marketing: Lead with Your Story

Know Your Story

  • Your story is what makes you unique and special to clients.

  • Know Your Audience

  • This sounds simple but the more you narrow in on your audience the more effective you can speak to them.

Be Consistent

  • Because Marketing is the lifeblood of your business, it must be done every day. Write one blog a week and post to social media several times weekly.

  • Outsource Technical Help

  • You should use professionals to help make your story look awesome. However, you must fiercely protect your "story" and don't let anyone else take ownership of it.

Track Results

  • Know what channel your marketing is coming from (Location, TV, Social Media, Referrals from Doctors, Patients and Insurance Companies, Radio, Print Media, Internet Searches): Focus on Internal Marketing Efforts 60% if not more.

Track Spend

  • Know what it's costing you by channel for each source.

Whether you are just beginning your journey as an owner or have an established practice that has brought you years of success, marketing your business is an essential duty that can only be started with the owners story.

To participate in this week's poll "Are you tracking your marketing efforts?", please subscribe or visit our Facebook Page.

We hope you are enjoying these articles and are passing them along to other practice owners and office managers. If you have a question that you would like answers to in a blog post, please email it to info@drcfo.com. If you have not signed up for our blog, please do, so you can continue to receive these important insights and participate in our weekly polls.

Doctors CFO is now launching a FREE tool to help you track your MACRO KPIs. The basic model is free for one user. You might also be interested in our New Patient Tracking Solution and a Salary Planning Solution, please email us at info@drcfo.com for pricing.

Developing a management report is not easy and Doctors CFO currently has a robust model for most practice types that is customized for our monthly and bi-monthly clients. If you have questions on how this model applies to your practice or you are interested in applying the Doctors CFO model in your practice, via one of our annual, bi-monthly or monthly assessments, please reach out to us as info@drcfo.com. Doctors CFO provides financial analysis and valuations for doctors and dentists in the United States. We also offer programs for new patient marketing, revenue and collection management, medical practice consultant, dental consultant, and practice analysis.

(c) 2018 Doctors CFO, All Rights Reserved

#managementreporting #practicemacros #kpis #medicalkpi #budget


private practice consulting management consulting private practice consulting for doctors and dentists new patient acquisition new patients managing medical staff managing dental staff helping managing staff increasing patient revenue profitable practice increase practice revenue practice revenue get more patients practice growth management reporting medical KPI healthcare ROI practice manager practice analysis medical cfo medical consulting healthcare consulting medical office management practice management medical staff front office clinic management top dental consultants top medical consultants salary planning extend knowledge business specialist what do you struggle with new patients practice valuation business valuation equipment amortization equipment ROI equipment planning how to make more money in a practice Do private practice doctors make more money? How much does a private practice make? high impact healthcare consulting nexus medical consulting new jersey medical consulting axiom medical consulting orchard medical consulting medical coding outsourcing employers dental services dental clinics chicago medical billing and coding jobs near me emergency dental services near me medical billing specialist salary emergency dental services dental clinics north free dental clinics free dental clinics near me counseling private practice business plan medical practice consultant medical consulting jobs ohsu dental clinics dental services group medical billing and coding salary per hour medical billing jobs near me aps medical billing remote medical billing jobs starting a private practice in counseling private practice therapist medical consulting medical billing specialist private practice therapy how to start a counseling private practice how to start a private practice starting a private practice kareo medical billing private practice counseling american medical billing association medical billing jobs how much does it cost to start a medical practice start a private practice medical billing resume peak dental services medical billing and coding certificate dental clinics how much do therapists make medical billing salary medical billing and coding jobs start a medical billing company private practices near me medical billing from home how to be a good therapist start a medical practice dental services near me medical billing and coding online courses cost medical billing and coding pay medical billing and coding job description medical billing and coding classes pacific dental services locations medical billing denial codes and reasons medical billing and coding from home medical billing jobs from home accredited medical billing and coding schools online with financial aid medical billing and coding salary by state dentures and dental services work from home medical billing how to be a therapist medical billing and coding jobs from home how to become a therapist medical billing outsourcing free dental services for adults medical billing coding salaries medical billing and coding programs medical billing and coding online courses free medical billing and coding schools near me medical billing and coding salary medical consulting firm top medical billing company medical billing software dental health services what is medical billing medical billing training top accredited online medical billing and coding schools dental clinics for low income families dental clinics near me accredited medical billing and coding schools local free dental clinics medical billing and coding classes near me epic medical billing meaningful use in healthcare medical billing services low cost dental clinics near me free dental services medical billing classes accredited medical billing and coding schools online medical billing advocate medical billing certification what is medical billing and coding free emergency dental services medical billing and coding school medical billing company medical billing company medical billing and coding schools medical billing companies meaningful use healthcare

Follow

  • White RSS Icon
  • White YouTube Icon
  • White Instagram Icon
  • White LinkedIn Icon
  • White Facebook Icon

Contact

611 Wilson Ave, Suite 7, Pocatello, ID 83201, USA

©2019 by Doctors CFO LLC, All Rights Reserved.